The digital transformation compels companies to integrate ethical responsibility into their technological advancements. This article examines how Weleda AG, a pioneer in Corporate Digital Responsibility (CDR), successfully bridges tradition and innovation to foster sustainable digital practices. Weleda’s CDR framework is built on 12 digital ethical principles, structured into 3 pillars: responsible data and algorithm management, human-centered digital workplaces, and sustainable innovations. These principles ensure alignment with the company’s core values while addressing privacy, transparency, and ecological sustainability. A standout example is the AI-powered chatbot WeAsk, which enhances employee learning and innovation while prioritizing data security and ethical AI usage. The article also delves into Weleda’s governance structure, particularly the Digital Responsibility Council, which ensures adherence to ethical standards through transparent decision-making processes. Despite challenges such as aligning digital innovations with sustainability goals and balancing ethical standards with corporate objectives, Weleda’s proactive approach demonstrates how ethical principles can drive sustainable innovation. By showcasing Weleda’s journey, this article provides actionable insights for organizations aiming to navigate the complexities of digital transformation responsibly while preserving their core values.