Scholarlink

Cryptocurrency’s growth compared to its adoption rate presents a significant gap. Despite the potential benefits and increasing exposure of cryptocurrency, a Kaspersky survey showed only 10% of 13,434 people understand how cryptocurrency functions [2]. Understanding the challenges to cryptocurrency adoption plays a key role in building effective, relevant, and sustainable policies and strategies to increase its acceptance among generation Z. This study investigates the influencing factors of Generation Z’s intentional behavior to adopt cryptocurrency, guided by an extended Unified Theory of Acceptance and Use of Technology (UTAUT) model. The proposed research model incorporates social influence, awareness, perceived security, perceived ease of use, perceived risk, and financial literacy. Data were collected from 364 eligible Indonesian citizen born between the year 1998 to 2013, else known as Gen Z, using purposive sampling via distributed online questionnaire in May 2025. In result, two hypotheses in particular stand out. (1) Gen z’s familiarity with the high-risk, high-reward system of the internet may lead to desensitization to risk. (2) Counterintuitively, individuals with better financial literacy exhibit skepticism and more caution in adopting cryptocurrency, demonstrating less likeliness intention to adopt cryptocurrency. Future research should consider longitudinal design, and mixed method approaches to facilitate a deeper investigation and better comprehension of the evolving perceptions of digital assets.

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Driving Inclusive Economic Growth Through Generation Z’s Cryptocurrency Adoption

  • 会议论文

  • 发表日期：

    2026年

查看全文
  • Dewi Ailie Fennysia,
  • Rizky Raul Ferdinan,
  • Hendra Alianto,
  • Erwin Halim

摘要

Cryptocurrency’s growth compared to its adoption rate presents a significant gap. Despite the potential benefits and increasing exposure of cryptocurrency, a Kaspersky survey showed only 10% of 13,434 people understand how cryptocurrency functions [2]. Understanding the challenges to cryptocurrency adoption plays a key role in building effective, relevant, and sustainable policies and strategies to increase its acceptance among generation Z. This study investigates the influencing factors of Generation Z’s intentional behavior to adopt cryptocurrency, guided by an extended Unified Theory of Acceptance and Use of Technology (UTAUT) model. The proposed research model incorporates social influence, awareness, perceived security, perceived ease of use, perceived risk, and financial literacy. Data were collected from 364 eligible Indonesian citizen born between the year 1998 to 2013, else known as Gen Z, using purposive sampling via distributed online questionnaire in May 2025. In result, two hypotheses in particular stand out. (1) Gen z’s familiarity with the high-risk, high-reward system of the internet may lead to desensitization to risk. (2) Counterintuitively, individuals with better financial literacy exhibit skepticism and more caution in adopting cryptocurrency, demonstrating less likeliness intention to adopt cryptocurrency. Future research should consider longitudinal design, and mixed method approaches to facilitate a deeper investigation and better comprehension of the evolving perceptions of digital assets.