This study was conducted with the aim of analyzing the influence of services presented on the Netflix application on the loyalty and satisfaction of Netflix application users. Digital film or online streaming services have developed from year to year and many service provider applications have been created that present films from various countries and Netflix is ​​one of the applications that is famous among the public because of the many films shown in the application. Netflix has become one of the entertainment media for people in the current digital era. This study was conducted using a quantitative method approach in the form of a questionnaire and data collection from the results of the questionnaire aimed at people aged 15–30 years and over. The variables used in this study include Netflix Service (N), Customer Loyalty (CL), and Customer Satisfaction (CS). Data obtained from the method of distributing questionnaires and data that has been obtained from the questionnaires that have been distributed will be analyzed using SEM-PLS. The results that can be accepted from this study are the influence of Netflix services (N) on customer loyalty (CL), Netflix services (N) on customer satisfaction (CS), and customer satisfaction (CS) on customer loyalty (CL). Total of 105 respondents were obtained in this study. This study provides a bright spot for Netflix that increasing customer satisfaction and loyalty is not only with interesting content but Netflix can also provide other attractive offers for Netflix users.