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Immersive technology, such as Virtual Reality (VR), presents new opportunities in the tourism sector by offering interactive and engaging experiences that influence traveler behavior. Unlike earlier studies that focused on isolated variables, this research integrates five psychological and system-related dimensions—Enjoyment (EN), Informativeness (INF), Vividness (VV), Immersion (IM), and Perceived Interactivity (PI)—to offer a holistic evaluation of how immersive virtual reality influences Travel Intention (TI). This multi-dimensional approach provides a more comprehensive understanding of behavioral responses within digital tourism contexts. Using a quantitative approach, the research collected data from 156 respondents located in the Greater Jakarta area through an online survey. Due to time and resource limitations, this study applied a cross-sectional method with simple random sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that all five variables have a significant positive impact on travel intention, with Enjoyment and Immersion showing the strongest effects. The model also met the standard requirements for reliability, validity, and goodness of fit. However, the sample was dominated by younger respondents, which may affect the generalizability of the findings. In conclusion, immersive experiences—especially those that are enjoyable, vivid, and interactive—can effectively enhance user engagement and positively influence tourism-related decision-making.

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Utilizing Immersive Technology to Increase the Intent of Tourism

  • 会议论文

  • 发表日期：

    2026年

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  • Arthur Alexander,
  • Muhammad Ammar Aryaputra Heraspati,
  • Seto Galih Wicaksono,
  • Anderes Gui

摘要

Immersive technology, such as Virtual Reality (VR), presents new opportunities in the tourism sector by offering interactive and engaging experiences that influence traveler behavior. Unlike earlier studies that focused on isolated variables, this research integrates five psychological and system-related dimensions—Enjoyment (EN), Informativeness (INF), Vividness (VV), Immersion (IM), and Perceived Interactivity (PI)—to offer a holistic evaluation of how immersive virtual reality influences Travel Intention (TI). This multi-dimensional approach provides a more comprehensive understanding of behavioral responses within digital tourism contexts. Using a quantitative approach, the research collected data from 156 respondents located in the Greater Jakarta area through an online survey. Due to time and resource limitations, this study applied a cross-sectional method with simple random sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that all five variables have a significant positive impact on travel intention, with Enjoyment and Immersion showing the strongest effects. The model also met the standard requirements for reliability, validity, and goodness of fit. However, the sample was dominated by younger respondents, which may affect the generalizability of the findings. In conclusion, immersive experiences—especially those that are enjoyable, vivid, and interactive—can effectively enhance user engagement and positively influence tourism-related decision-making.