Scholarlink

The transformation of narrative creation, authorship, and authenticity in the age of Generative AI is not merely a technological shift, but a cultural, epistemic, and ethical realignment. This paper argues that this transformation requires a threefold competence profile—technical proficiency, narrative design capability, and ethical reflexivity—cultivated in both higher education and corporate practice. This motive connects interdisciplinary teaching with strategic implications for communication, marketing, and oragnisational governance, bridging theory and real-world applications.

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Narrative AI Strategies for Media, Ethics and Higher Education Impulse Perspectives from Practice Based Media Education

  • 会议论文

  • 出版模式：

    开放获取

  • 发表日期：

    2026年

查看全文
  • Marcus Simon,
  • Daniel Khafif

摘要

The transformation of narrative creation, authorship, and authenticity in the age of Generative AI is not merely a technological shift, but a cultural, epistemic, and ethical realignment. This paper argues that this transformation requires a threefold competence profile—technical proficiency, narrative design capability, and ethical reflexivity—cultivated in both higher education and corporate practice. This motive connects interdisciplinary teaching with strategic implications for communication, marketing, and oragnisational governance, bridging theory and real-world applications.