This chapter presents a practical approach for delivery fair client treatment. The chapter defines and operationalizes the three dimensions of fairness: procedural fairness, interactional fairness, and distributive fairness. The chapter also shows how neutrality, transparency, due process, courtesy, respect, attentiveness, and two-way communication relate to perceived justice in advice-giving encounters. The chapter then connects fairness to regulatory scaffolding and consumer protection laws, including the Securities and Exchange Commission (SEC) regulations, the Consumer Financial Protection Bureau (CFPB) guidelines, the Gramm-Leach-Bliley Act, the Truth in Lending Act, and Regulation Best Interest (Reg BI). The discussion explains how regulatory requirements translate into disclosure, suitability, privacy, and complaint resolution duties. The chapter also contrasts the fiduciary standard with the best interest standard through cases that highlight conflicts of interest, suitability failures, and remediation. Recognizing behavioral realities, the chapter then maps common cognitive, behavioral, and psychological biases to financial advisor interventions. These interventions include framing checks, simplification, staged choices, and comprehension verification. The chapter adds guidance on aligning communication methods to client preferences, cultural sensitivity, and informed consent while also addressing emerging fairness risks that can arise from the use of artificial intelligence.