Can Honest Headlines Engage? Correcting Misleading Headlines to Improve Credibility, Comprehension, and Engagement
摘要
Misleading headlines can distort interpretation and erode trust. This study shows how corrections to misleading news headlines, such as adding context, removing emotional language, and signaling uncertainty, affect audience engagement, credibility perception, and interpretation accuracy. Using a between-subjects experiment (N = 399), we find that these strategies do not reduce engagement and, in some cases, enhance it. Emotion corrections improve credibility, while uncertainty cues aid factual understanding. The findings challenge the trade-off between accuracy and virality, offering design guidance for ethical headline practices in digital media environments.