This article explores the process of preserving and enhancing early 20th-century cinema posters through the creation of a virtual exhibition, focusing on the collection of the Faro Municipal Museum. The research is the result of a collaboration between the museum and CIAC – the Research Centre for Arts and Communication – and aims to expand access to this graphic heritage through digital means. Starting with the digitization of 20 Italian cinema posters, the team developed a digital experience: initially using the Unity engine and later the visual programming software cables.gl, incorporating technologies such as 3D modeling, LiDAR scanning, photogrammetry, and artificial intelligence. The article also contextualizes the evolution of virtual museums, describes the technical and curatorial development stages of the exhibition, and discusses the benefits of digital interactivity and immersion in the access to and understanding of film heritage. This initiative not only overcame the physical limitations of conservation but also provided new forms of cultural and educational engagement. The project is part of the CURATE program and aims to expand to other thematic sections of the collection, using virtual technologies as tools for democratizing access to and preserving historical archives.