Modeling Cross-Platform Narrative Diffusion: A Multiplex Approach to Information Spread in Social Media Ecosystems
摘要
Understanding the spread of narratives across multiple social media platforms is crucial for analyzing online discourse and information diffusion. This research introduces a multi-platform framework that integrates within-platform interactions and cross-layer influences to model how narratives propagate across interconnected digital ecosystems. We derive an expression for the rate of exposure and develop a five-state SEAU-D model to capture the transition of users through different stages of adoption and disengagement. To validate the model, we apply it to the spread of pro-Taiwan narratives during the 2024 Taiwan election, examining how cross-platform influence impacts the dissemination process. Our findings highlight the role of multi-platform exposure in amplifying narratives and demonstrate the significance of cross-layer influence in shaping user engagement.