Enhancing Financial Literacy in Rural Communities Through User-Centred UI/UX Design
摘要
This paper focuses on addressing acute needs for improving financial literacy in rural communities because their limited educational background and limited resources often curb sufficient levels of financial decision-making. It is important for people to manage their personal finances well and make informed economic choices. This research aims to provide effective and practical financial literacy education to rural youth through an interactive and gamified platform, thereby improving the rural financial landscape in India. The study defines the problem, pointing out limitations in previous approaches to the promotion of financial literacy education, and it is accompanied by a comprehensive literature review and an understanding of learning behaviours and financial practices. Research takeaways are mentioned to include practical knowledge and application to make learning both fun and engaging, discussion on youth and the digital transition, digital means of making payments, bargaining over loans, maintaining a proper budget, and ways of dealing with financial frauds and failure modes. This platform assists users in enhancing their lives by equipping them with basic financial knowledge and showing them how to apply it in their daily lives. It immerses the user in a relatable plot through stories, sound, and images by drawing on the inspiring and relevant cultural values, thereby aiming to increase financial literacy and inclusion.