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The research examines the impact of TikTok on Buraimi University College of Business Administration students, specifically in terms of their performance, communication skills, behavioral patterns, and innovative thinking abilities. Students who use TikTok show a substantial effect on their educational attainment (SP) (β = 0.289, p = 0.000, T = 7.950) as well as their communication skills (CS) (β = 0.236, p = 0.000, T = 5.888) along with their behavioral patterns (SB) (β = 0.177, p = 0.000, T = 4.605) and their innovative abilities (SINOV) (β = 0.119, p = 0.001, T = 3. This research demonstrates that TikTok offers education-based value by enhancing learning outcomes, fostering innovation, and improving communication skills while also providing behavioral solutions. Implementing structured social media platforms focused on education enables students to develop academic and social abilities. Research needs to investigate the long-term effects of TikTok’s use and establish its educational relevance to specific academic fields to maximize its educational value.

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A Study at the College of Business, University of Buraimi: Exploring the Impact of TikTok Usage on Student Performance, Communication Skills, Behavior, and Innovation

  • 章节

  • 发表日期：

    2026年

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  • Boumedyen Ahmad,
  • Hanin Aldhli,
  • Maryam Aldhahouri,
  • Nouf Alazizi,
  • Maryam Aljabri

摘要

The research examines the impact of TikTok on Buraimi University College of Business Administration students, specifically in terms of their performance, communication skills, behavioral patterns, and innovative thinking abilities. Students who use TikTok show a substantial effect on their educational attainment (SP) (β = 0.289, p = 0.000, T = 7.950) as well as their communication skills (CS) (β = 0.236, p = 0.000, T = 5.888) along with their behavioral patterns (SB) (β = 0.177, p = 0.000, T = 4.605) and their innovative abilities (SINOV) (β = 0.119, p = 0.001, T = 3. This research demonstrates that TikTok offers education-based value by enhancing learning outcomes, fostering innovation, and improving communication skills while also providing behavioral solutions. Implementing structured social media platforms focused on education enables students to develop academic and social abilities. Research needs to investigate the long-term effects of TikTok’s use and establish its educational relevance to specific academic fields to maximize its educational value.