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This research examines how the Ministry of Foreign in Saudi Arabia employs Twitter for public diplomacy. This research uses Social Network Analysis (SNA) on 11, 396 tweets collected from (@KSAMOFA) on February 9, 2025, which covers tweets from December 25, 2024, to February 9, 2025. The results show that the ministry’s communication is one-way and formal, concentrating on topics such as the Palestinian cause and KSA foreign policy, with cultural and religious values influencing the digital discussion on @KSAMOFA. The analysis found that the diplomatic network of the KSA has low reciprocal involvement, indicating that the ministry’s account on X is mostly used as a broadcasting means rather than enhancing two-way communication. The research offers insights into the e-diplomatic strategies of KSA and areas for promoting public engagement.

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Examining E-Diplomatic Narratives on Twitter in the Middle East: A Social Network Analysis

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  • 发表日期：

    2026年

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  • Khalaf Tahat,
  • Ahmed Mansoori,
  • Dina Naser Tahat,
  • Mohammed Habes,
  • Said Salloum,
  • Abdulaziz AlTawil,
  • Tamara Khaled Maabreh

摘要

This research examines how the Ministry of Foreign in Saudi Arabia employs Twitter for public diplomacy. This research uses Social Network Analysis (SNA) on 11, 396 tweets collected from (@KSAMOFA) on February 9, 2025, which covers tweets from December 25, 2024, to February 9, 2025. The results show that the ministry’s communication is one-way and formal, concentrating on topics such as the Palestinian cause and KSA foreign policy, with cultural and religious values influencing the digital discussion on @KSAMOFA. The analysis found that the diplomatic network of the KSA has low reciprocal involvement, indicating that the ministry’s account on X is mostly used as a broadcasting means rather than enhancing two-way communication. The research offers insights into the e-diplomatic strategies of KSA and areas for promoting public engagement.