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This chapter explores the complexities of digital marketing optimization factors influencing the performance of Fast-Moving Consumer Goods firms in Lebanon through semi-structured interviews with 15 specialists. This chapter provides valuable information unique to this industry, which advances the strategic discourse on digital marketing. It emphasizes how crucial it is to optimize digital marketing strategically, providing user experience and engagement priority to maximize results.

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Investigating Digital Marketing Optimization in Enhancing Company Performance

  • 章节

  • 发表日期：

    2026年

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  • Laurent Yacoub,
  • Nada Jabbour Al Maalouf,
  • Clarita Obeid

摘要

This chapter explores the complexities of digital marketing optimization factors influencing the performance of Fast-Moving Consumer Goods firms in Lebanon through semi-structured interviews with 15 specialists. This chapter provides valuable information unique to this industry, which advances the strategic discourse on digital marketing. It emphasizes how crucial it is to optimize digital marketing strategically, providing user experience and engagement priority to maximize results.