The Swiss have always been good at numbers. Their reputation of being money minded has even preoccupied literary writers. Jean Racine, the master of classical French tragedy, coined the famous phrase “Point d’argent – point de Suisse”. This saying was an allegation to a period when Switzerland, lacking a peacetime army, sent its young soldiers to join the armed forces of foreign powers as mercenaries where they earned a reputation for greed. Zurich author Conrad Ferdinand Meyer wrote a wonderful poem about how the stingy Pope Leo XIII wanted to withhold the customary inaugural gift from the Swiss Guard when he took office, whereupon the guards threatened to auction off the Holy See. And Peter von Matt, a renowned professor of literature at the University of Zurich, aptly remarked that unlike most other countries, Switzerland does not define itself outwardly by its culture. It rather behaves as a utilitarian enterprise and defines and presents itself from a market perspective.