This chapter critically examines the diverse and conflicting roles of key actors involved in developing counter-narratives to terrorism and violent extremism in Pakistan. It highlights the complex power dynamics between state institutions, the deep state, political leadership, religious and ideological influencers, civil society, media, and international stakeholders. Though state agencies traditionally prioritize securitized approaches, the chapter emphasizes the necessity of inclusive, multi-stakeholder collaboration for developing credible and culturally deep counter-narratives. The chapter is planned as a method note, differentiating between outputs such as religious decrees, legal instruments, institutional and curricula restructuring, and outcomes, like attitudinal shifts, recidivism patterns, and grievance management. It further highlights the significance of comparing official statistics with independent estimates. Besides, it signifies how geopolitical requirements, ideological fault lines, and clashing institutional objectives among these actors influence the efficacy of counter-extremism policies. Finally, it highlights the need for a hybrid model reconciling top-down with bottom-up policy frameworks, reinforcing evaluation and monitoring which render the state as an enabler rather than a controller in fostering diversity, and public ownership in Pakistan’s fight against terrorism and violent extremism.