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The world of highly engineered, rigorously controlled, and fiercely protected value chains and the equally controlled nature of the storytelling that accompanied them are being unchained: If a company’s value chain is found wanting, it can now be acted against with expeditious, extensive, and extraordinarily public effect with direct impact on the confidence, performance, value, and reputation of the company. The dynamic and chaotic nature of this social unchaining demands a more adaptive approach to governance: one that can absorb the turbulence without the company losing its shape and authenticity. This turbulence offers a number of interrelated opportunities for the enlightened company:

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The Thin Air Factory: The Value Chain Unchained

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  • 发表日期：

    2026年

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  • Julian Borra

摘要

The world of highly engineered, rigorously controlled, and fiercely protected value chains and the equally controlled nature of the storytelling that accompanied them are being unchained: If a company’s value chain is found wanting, it can now be acted against with expeditious, extensive, and extraordinarily public effect with direct impact on the confidence, performance, value, and reputation of the company. The dynamic and chaotic nature of this social unchaining demands a more adaptive approach to governance: one that can absorb the turbulence without the company losing its shape and authenticity. This turbulence offers a number of interrelated opportunities for the enlightened company: