This introductory chapter offers a comprehensive overview of current trends, challenges, research, and practices related to corporate social advocacy (CSA) in the field of public relations and strategic communication. It begins by defining CSA and exploring its motivations, followed by an explication of its benefits and challenges in contemporary society. Additionally, the chapter presents insights into current CSA research trends, drawing on both quantitative and qualitative data from a content analysis. Finally, the chapter outlines the overarching goals of this book and provides an overview of its structure and content.