The gaming industry continuous to evolve through diverse design philosophies, business models, and gameplay mechanics, driven by technological advancements and shifting consumer expectations. As games become more accessible and embedded in everyday life, design approaches must increasingly incorporate diverse user experiences and player-centric strategies. In the Free-to-Play (F2P) model, a game’s commercial success typically depends on three core pillars: user acquisition, user retention, and monetization. These pillars rely on real-time coordination of production and consumption of gaming experiences. Effective monetization must generate revenue while maintaining player satisfaction, requiring business models that enhance value without disrupting gameplay. To address these challenges, this study proposes adopting productization logic, applying structured commercial, and technical frameworks to game development. Productization bridges development and customer needs, ensuring software is packaged for both high quality and strategic fit. In support of this, Design for X (DfX) offers tools for considering product requirements from both user and strategic perspectives. Building on these ideas, the study introduces a novel framework: Design for Product Market, which integrates market demands into mobile game design. This approach not only enhances commercial outcomes but also fosters innovation by connecting creative design with real-world market feedback.