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This study aimed to examine the parameters that contribute to mobile users’ willingness to disclose their online personal information utilizing the theory of Privacy Calculus. The study comprised 790 participants who evaluated -among other factors- the benefits of providing information in exchange for personalized advertisements, their privacy concerns and their intention to share their data. According to the results, trust towards the companies, perceived benefits, privacy concerns, perceived intrusiveness and personal innovativeness were associated with mobile users’ willingness to disclose their information, while previous privacy experience was related to privacy concerns.

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Investigating Mobile Users’ Willingness to Disclose Information Through the Lens of Privacy Calculus Theory

  • 会议论文

  • 发表日期：

    2026年

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  • Elpida Efstathiou,
  • Dimitris Drossos,
  • Vassilis Karkatzounis,
  • Evangelos Margaritis,
  • Lilian Mitrou

摘要

This study aimed to examine the parameters that contribute to mobile users’ willingness to disclose their online personal information utilizing the theory of Privacy Calculus. The study comprised 790 participants who evaluated -among other factors- the benefits of providing information in exchange for personalized advertisements, their privacy concerns and their intention to share their data. According to the results, trust towards the companies, perceived benefits, privacy concerns, perceived intrusiveness and personal innovativeness were associated with mobile users’ willingness to disclose their information, while previous privacy experience was related to privacy concerns.