The COVID-19 pandemic has catalyzed a massive transformation of work models, accelerating the transition to hybrid work formats and the digitalization of HR processes. This study analyzes how digital technologies are influencing the transformation of HR approaches in the context of hybrid work models. Based on a systematic analysis of leading international reports and academic studies from 2023 to 2024, key trends and challenges are identified. The results show that 69% of employees globally prefer a hybrid model, but 85% of managers have difficulty assessing performance. Hybrid work reduces employee turnover by 35% and increases employee satisfaction, but only 3% of organizations effectively measure the value created by employees. The study demonstrates a paradigm shift from control to trust as the basis of working relationships and the transformation of HR management from functional to interdisciplinary activities. Practical recommendations include the development of new performance measurement metrics, investment in digital platforms, and the formation of a culture of trust.