Navigating Satisfaction Through Trust in Digital Interactions
摘要
The objective of this study is to examine the impact of five dimensions of Electronic Customer Experience (ECE), namely Attractiveness, Perspicuity, Dependability, Stimulation, and Novelty on Electronic Customer Trust (ECT) and Electronic Customer Satisfaction (ECS). A quantitative approach was employed through the implementation of an online survey, utilizing a 7-point Likert scale, encompassing 289 GoSend service users in Yogyakarta. The findings indicate that nearly all ECE dimensions demonstrate a substantial influence on ECT and ECS, with the exceptions of Perspicuity, Stimulation, and Novelty, which exhibit no significance in terms of ECS, and Dependability, which demonstrates no significance in relation to ECT. Furthermore, extant evidence suggests that ECT exerts a substantial direct effect on ECS. These findings underscore the pivotal role that digital experiences and trust play in shaping customer satisfaction.