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The rise of Artificial Intelligence (AI) and digital technologies is reshaping work, creating opportunities and challenges related to Sustainable Development Goal 8 (SDG 8: Decent Work and Economic Growth). AI enables business model innovation (BMI), yet less research examines how specific BMIs shape work practices toward SDG 8 goals. This research uses practice theory and insights from 56 semi-structured interviews with 34 companies to explore work quality challenges (SDG 8), AI-driven BMIs reshaping work, and resulting pathways. We identify challenges like ‘complexity in scaling up’ capabilities, highlight BMI designs such as ‘Gen-AI as a service’, and detail pathways like ‘realised customisation’. A theoretical framework shows how AI-enabled BMI influences work practices and pathways, impacting Decent Work (SDG 8) attainment.

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Shaping the Future of Work in the AI Era: Business Model Innovation in Digitalisation for Decent Work and Economic Growth

  • 会议论文

  • 发表日期：

    2026年

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  • Chen Ye,
  • Dequn Teng

摘要

The rise of Artificial Intelligence (AI) and digital technologies is reshaping work, creating opportunities and challenges related to Sustainable Development Goal 8 (SDG 8: Decent Work and Economic Growth). AI enables business model innovation (BMI), yet less research examines how specific BMIs shape work practices toward SDG 8 goals. This research uses practice theory and insights from 56 semi-structured interviews with 34 companies to explore work quality challenges (SDG 8), AI-driven BMIs reshaping work, and resulting pathways. We identify challenges like ‘complexity in scaling up’ capabilities, highlight BMI designs such as ‘Gen-AI as a service’, and detail pathways like ‘realised customisation’. A theoretical framework shows how AI-enabled BMI influences work practices and pathways, impacting Decent Work (SDG 8) attainment.