Smart Campus Experience: Integrating Web-Based ERP, Big Data Analytics, and AI-Powered Dashboards to Enhance Student Engagement in International Programs
摘要
This study investigates the impact of integrating web-based Enterprise Resource Planning (ERP) systems, Big Data Analytics (BDA), and AI-powered dashboards to create a Smart Campus environment that enhance student engagement in international programs. Employing a mixed-methods approach over one academic semester, the research incorporates system log analysis, surveys, interviews, and focus groups. The findings reveal a significant improvement in academic engagement (mean score = 7.8, σ = 1.1), student satisfaction (68% positive feedback), and retention rates among international students. AI dashboards enabled early interventions for at-risk students, while ERP and BDA supported administrative efficiency and personalized services. These outcomes contribute to Sustainable Development Goal (SDG) 4: Quality Education, by promoting inclusivity, efficiency, and digital transformation in higher education.