Community mapping initiative and the platforms used to share its results are bringing citizens closer to their community and returning some of the essence of what a “community” is today. This circumstance emphasizes the necessity to evaluate the value promises of the whole community and perceive individuals as participatory members of society. The research presented in this paper focuses on real cases and how consumers share, develop, and disseminate information and communication via technology-mediated tools and activities. Through a design-based research approach guided by the Framework for Innovation provided by the British Design Council, the work presented studied how, in a rural community, information “leaves” and returns to the population and how this flow enables us to understand visual data’s purpose and implementation, especially on open-access platforms. The results demonstrate that community maps make communities competitive compared to similar places. Using georeferencing systems also allows consumers to submit information at any time and from anywhere, turning them into content co-producers through collective intelligence and collaboration, thus valuing their role as community members. Results show great potential for the adopted methodology as a flexible framework highly replicable in other communities with similar characteristics.