At a moment when the U.S. government appears to be systematically devaluing diplomacy’s public dimension, and the underlying values that frame it, this essay offers a realistic, practitioner-focused assessment of the evolving roles, responsibilities, and value of public diplomacy. The networked age has resulted in the definitive and irrevocable broadening of the community of practice. It has also introduced communication technologies that, while disruptive, allow for more effective projection of national legitimacy and power in the global information space. To assure U.S. public diplomacy’s continued relevance, practitioners must engage in ruthless program prioritization and consolidation; more consistent, consolidated, and accessible program data sharing; creation of a flexible mechanism for interagency coordination on message development and delivery; and strategic integration of successive technology innovations in program design, implementation, and assessment. These recommendations for the reimagination of public diplomacy presuppose the centrality of diplomacy’s public dimension and an expanded scope of practice. They assume a continued reliance on persuasion and attraction as viable instruments of statecraft. Ultimately, the reimagination of public diplomacy for this tumultuous age demands a renewed commitment to soft power and the exercise of strategic patience.