The technique of advertising goods and services on the basis of their beneficial effects on the environment is known as “green marketing.“ This includes eco-friendly product design, sustainable business practices, along with ethical marketing strategies, for the consumers who worry about environment. The study examined the extent to which green marketing strategies impact sustainable consumer behavior in order to assess consumer awareness and perception of green products in the digital age. Promoting environmentally friendly, socially responsible, and sustainable goods and services is referred to as “green marketing.“ Primary data was gathered using a structured questionnaire as part of a qualitative and quantitative research approach. Using a random sampling technique, the current study concentrated on consumers who regularly use digital marketing platforms and green products. There are an infinite number of environmentally conscious consumers in the community. A questionnaire was sent to about 700 of them, 456 of whom were suitable for data analysis. To illustrate the Objectives, the gathered data was examined using a few statistical methods, including regression analysis, correlation testing, reliability tests and descriptive analysis. The results show that by increasing accessibility and customer awareness, digital platforms greatly increase the efficacy of green marketing. Additionally, a variety of important factors, such as eco-labeling, digital engagement, and brand transparency, affect consumers’ decisions to make sustainable purchases.