This study points to the links between conspiracy theories and social beliefs. The article primarily analyzes collective consciousness as a factor ensuring social cohesion. It then analyzes the relationship between belief and conspiracy theories based on the structural characteristics of the knowledge stocks of society. In this framework, the article gives examples of different forms of conspiracy theories that different people growing up in different social contexts construct. The article also touches upon the potential for mass popularization of conspiracies through mass media today. Coding the mass as a holistic community that comes together around a certain idea or story, the study also touches upon the benefits of having an idea about the sociology of knowledge. Here, it touches upon the dimensions of sociology of knowledge that objectify knowledge by having an idea about the nature of knowledge, rather than accepting knowledge as true. The main thesis of the article is that having an idea about the sociology of knowledge will enable a culture of criticism.