Growing environmental concerns surrounding packaging waste in global e-commerce have prompted firms to adopt green packaging as a strategic sustainability initiative. Drawing on stakeholder theory and the resource-based view, this conceptual study synthesizes existing literature to identify key enablers of green packaging strategies, including consumer environmental awareness, packaging regulations, and corporate social responsibility (CSR). A conceptual model is proposed, linking these enablers to performance benefits such as brand loyalty, operational efficiency, and competitive advantage. By emphasizing the role of stakeholder engagement in driving green packaging initiatives, this study addresses a critical gap in sustainable packaging research and offers a theoretical framework to guide future empirical investigations.