Dominant accounts of interactive storytelling, long wedded to seamless immersion, struggle to explain the appeal of titles like Honkai: Star Rail that flaunt fourth-wall ruptures yet deepen attachment. We contend that this paradox signals a design philosophy best described as Reflexive World-Building. Crucially, this reflexivity is not a theatrical aside but a modality of realism: by openly staging its own constructedness, the game remaps lived coordinates—work–time discipline, risk governance, platformized affect—into playable form. In this sense the “wall” is less a surface to be smashed than a seam through which social experience continually threads, including pressures that animate contemporary Chinese youth cultures. Across character design, interface paratexts, and core mechanics, Honkai: Star Rail deploys meta-narrative and self-reference not as narrative failure but as a deliberate rhetoric of recognition—an Invitation to Conspiracy that converts the player from a passive immersant into a knowing co-conspirator. Immersion is thereby relocated: from the mimetic demand to “believe” a world to the relational experience of being seen by it. Our analysis systematizes this shift, articulating how reflexive cues can operate in concert to sustain a durable ludic contract grounded in shared literacy rather than fragile illusion. The resulting framework moves beyond the immersion paradigm while retaining its affective aims, offering practical insight for crafting narratively complex experiences that speak to media-savvy publics without forfeiting realism’s bite.