The Rana Plaza disaster in Savar, Bangladesh, killed over 1,100 garment workers in one of the deadliest industrial tragedies globally. This case discusses serious accountability gaps and a blame-shifting phenomenon among major global brands, breakdowns in crisis communication, and substandard ethical sourcing practices. It stresses the need for a systemic and long-term solution to protect workers’ rights across industries, including the garment industry. Learners at the end of this case will be able to critically (1) analyse accountability gaps in global supply chains, (2) evaluate the role of consumers, (3) assess the practicality of binding safety agreements for multinational corporations, and (4) design systemic worker protection strategies, coupled with ethical crisis communication measures that ensure corporate responsibility extends beyond temporary remedies.