Of Humans and Machines: Evaluating the Efficacy of GPT-4 in Coding Discourse Data
摘要
With the increasing use of Large Language Models (LLMs) for coding in qualitative research, this paper examines the ways that GPT-4o can code discourse data from a Critical Machine Learning (CML) curriculum for Black middle school girls. We question whether large data representing non-mainstream discourse can be coded successfully by the model, specifically by comparing human-coded data with outputs from three GPT-4o models: unsegmented (base), activity-wise segmentation (stanza), and sub-activity segmentation (sub-stanza). The principles of our study are based in Quantitative Ethnography, and we evaluate the LLM’s performance using Cohen’s Kappa, alongside qualitative justifications generated for each coded line. Even though GPT-4o received detailed definitions of constructs and background of the original curriculum, it showed significantly low agreement across all codes with human coders. Our findings shed light on the lack of transparency by OpenAI on training data, and the danger of semantic flattening on particular, culture-specific discourse in qualitative research. We argue for reflexivity from researchers during and after coding, care with prompt engineering, and the need for more culturally responsive AI tools in qualitative research.