This concluding chapter reflects on the future of business ethics in light of the digital technology revolution. Drawing a parallel with earlier industrial revolutions, it highlights how digitalization, big data, artificial intelligence, and social networks are reshaping business, society, and culture in deeply interconnected ways. These transformations raise challenges that go beyond organizational, commercial, and corporate ethics, requiring an integrated approach. The chapter examines some of the most pressing issues—including privacy and data ownership, algorithmic bias and simulated human contact, labor substitution and employment shifts, and the influence of social media on public discourse—culminating in the foundational question of whether artificial intelligence can truly be considered “intelligent.” It argues that technology, while transformative, does not determine society unilaterally but emerges in constant interaction with culture and human values. Business ethics, therefore, faces the challenge of articulating principles that ensure technological progress contributes to human flourishing, justice, and the common good.

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Looking Ahead: Business Ethics and the Digital Technology Revolution

  • Javier Pinto-Garay,
  • Germán Scalzo

摘要

This concluding chapter reflects on the future of business ethics in light of the digital technology revolution. Drawing a parallel with earlier industrial revolutions, it highlights how digitalization, big data, artificial intelligence, and social networks are reshaping business, society, and culture in deeply interconnected ways. These transformations raise challenges that go beyond organizational, commercial, and corporate ethics, requiring an integrated approach. The chapter examines some of the most pressing issues—including privacy and data ownership, algorithmic bias and simulated human contact, labor substitution and employment shifts, and the influence of social media on public discourse—culminating in the foundational question of whether artificial intelligence can truly be considered “intelligent.” It argues that technology, while transformative, does not determine society unilaterally but emerges in constant interaction with culture and human values. Business ethics, therefore, faces the challenge of articulating principles that ensure technological progress contributes to human flourishing, justice, and the common good.