One of the main challenges that a university degree must address in the following years is the creation, design and engineering of digital capabilities to integrate robots into cyber-physical systems to create smart production environments. Experimentation environments in laboratory practices can be employed to bridge the gap between engineering students and machine or robot usage. This paper presents the implementation use case based on Omnilab technologies to engage the students in the human-machine interaction required for digitalization industrial processes. The proposed teaching experience on which this article is developed involves students in the Industrial Organization Engineering or Industrial Engineering domain to employ the Conceptual Modeling method to improve human and machine interactions in the digital era for the factory of the future. Open Models Laboratory presents a digital ecosystem that will be employed to create a conceptual model for the automatization of an industrial logistic operation. By applying this learning strategy, students work in a cooperative environment where the knowledge and digital skills can be more easily faced and absorbed, keeping their learning processes at a high level.