This work provided the first book-length account of how the mainstreaming of political memetic culture online—also known as the ‘memeification of politicsInternet memesmemeification of politics’ (DeanDean, J., 2019, pg. 1)—has shaped political communicationPolitical communication among citizens, activists, opinion leadersOpinion leaders and elite-level actors in the UK, over the past decade. It is now very clear that memes, shitposts and other memetic content are a common, widespread and quotidian means by which to discuss politics.

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Conclusion

  • Rosalynd Southern

摘要

This work provided the first book-length account of how the mainstreaming of political memetic culture online—also known as the ‘memeification of politicsInternet memesmemeification of politics’ (DeanDean, J., 2019, pg. 1)—has shaped political communicationPolitical communication among citizens, activists, opinion leadersOpinion leaders and elite-level actors in the UK, over the past decade. It is now very clear that memes, shitposts and other memetic content are a common, widespread and quotidian means by which to discuss politics.