Broader social acceptance has increased the number of individuals who tell others, such as family, friends, and coworkers, about their sexual minority identity. Yet, disclosure of a lesbian, gay, bisexual, or queer identity can result in interpersonal conflict, loss of employment or housing, and concerns about safety. When sexual minority identities intersect with racial, ethnic, and religious minority identities, these risks may be magnified. This research investigated disclosure of sexual minority identities in 27 cognitive interviews with a diverse sample of US resident adults. Respondents were asked to discuss the likelihood that they would disclose their sexual identity (i.e., sexual identity salience) in interaction with a variety of interactional partners in four contexts: with family and friends, at work, getting healthcare, and in situations with strangers. Variation in sexual identity salience emerged across three types of respondents: those with high, low, and contextually determined sexual identity salience. All multiple minority respondents fell into the contextual salience type. They were circumspect about disclosure decisions, concerned over the risk of violence, and emphasized the need to disclose to family and close friends. We conclude with repercussions for survey data quality and directions for measurement improvement and future research.