This paper focuses on the design research of a virtual simulation experimental platform for intangible cultural heritage (ICH) creative products. In response to the practical needs of ICH inheritance and the development of the creative industry, this platform leverages the advantages of virtual simulation technology. Through stages such as requirement analysis, architecture design, and functional module development, it constructs an integrated virtual simulation experimental platform that combines ICH cultural exhibitions, creative product design experiments, and outcome evaluation. The paper uses charts to illustrate the platform's architecture and data relationships, compares different design schemes through tables, and evaluates system performance using formulas. This validates the platform's effectiveness in enhancing the efficiency and quality of ICH creative product design, as well as promoting the inheritance and innovation of ICH culture.