The return of the state, great power rivalry, and grand strategy have become key non-market considerations for corporations. The large number of cases analyzed in this book inform our understanding of the non-market strategy (NMS) orientations that corporations can adopt to become powerful players in this shifting strategic landscape. Organized into six archetypes, these findings carry significant implications for non-market strategy scholarship. They call for recontextualizing NMS power and activities within a framework of interdependent grand strategy between states and corporations.

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Corporations as Grand Strategy Actors

  • Manuel Hensmans

摘要

The return of the state, great power rivalry, and grand strategy have become key non-market considerations for corporations. The large number of cases analyzed in this book inform our understanding of the non-market strategy (NMS) orientations that corporations can adopt to become powerful players in this shifting strategic landscape. Organized into six archetypes, these findings carry significant implications for non-market strategy scholarship. They call for recontextualizing NMS power and activities within a framework of interdependent grand strategy between states and corporations.