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Here the book reframes soft power as an ideological project embedded in language, culture, and narrative construction. The chapter develops hypotheses on how TikTok functions as a vehicle for narrative power, testing whether the platform systematically amplifies pro-China content and constrains critical perspectives. It situates TikTok within China’s broader ideological strategy, alongside education diplomacy and institutional engagement. The analysis dissects how language choices, cultural symbols, and ideological framings converge in short-form content to reshape perceptions of China. Far from a neutral platform, TikTok emerges as part of a multi-layered infrastructure of influence that subtly contests U.S. dominance.

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Constructing Influence: Content, Language, Culture, and Ideology

  • 章节

  • 发表日期：

    2026年

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  • Shaoyu Yuan

摘要

Here the book reframes soft power as an ideological project embedded in language, culture, and narrative construction. The chapter develops hypotheses on how TikTok functions as a vehicle for narrative power, testing whether the platform systematically amplifies pro-China content and constrains critical perspectives. It situates TikTok within China’s broader ideological strategy, alongside education diplomacy and institutional engagement. The analysis dissects how language choices, cultural symbols, and ideological framings converge in short-form content to reshape perceptions of China. Far from a neutral platform, TikTok emerges as part of a multi-layered infrastructure of influence that subtly contests U.S. dominance.