Transforming sustainability needs into actionable outcomes, such as sustainable products or services, can be achieved by using approaches such as Quality Function Deployment (QFD). It enables organizations to systematically transform the voice of the customer into design requirements for products or services ensuring effective and efficient use of limited resources to deliver maximum customer perceived value. Results and interpretations from the Kano method can serve as the primary input for the QFD. Even though such approaches have so far rarely been used in the context of higher education institutions (HEIs), they offer great potential to effectively support HEIs’ sustainability transformation by seamlessly transforming their key stakeholders’ sustainability needs into sustainable actions. This chapter explores the principles of Quality Management (QM) that guide the transformation of HEI stakeholder sustainability expectations into actionable measures aimed at delivering services that closely align with actual customer requirements. In addition, it emphasizes the importance of promptly and continuously incorporating changes in customer expectations into ongoing quality improvement efforts. Finally, this chapter also addresses how to measure a potential Value-Action Gap between stakeholders’ sustainability expectations and stakeholders’ sustainability engagement that impacts sustainable value implemented by HEIs. Measures to bridge this gap are presented which will contribute to enhance HEI sustainable value.