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This paper explores the integration of the customer journey framework into urban planning to enhance social urbanism. By applying marketing tools to concepts like the 15-minute city and circular-based territories, the study proposes a citizen-centric approach to create more inclusive and sustainable urban environments. The research suggests that treating urban residents as ‘customers’ allows planners to meet the needs of diverse populations better, ultimately contributing to more resilient and human-centered cities.

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Developing Circular-Based Territories by Creating Meaningful Social Urban Change Through the Customer Journey Framework - Citizens Become Users

  • 会议论文

  • 发表日期：

    2026年

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  • Mona Von Eitzen Toni

摘要

This paper explores the integration of the customer journey framework into urban planning to enhance social urbanism. By applying marketing tools to concepts like the 15-minute city and circular-based territories, the study proposes a citizen-centric approach to create more inclusive and sustainable urban environments. The research suggests that treating urban residents as ‘customers’ allows planners to meet the needs of diverse populations better, ultimately contributing to more resilient and human-centered cities.