This chapter explores the evolving concept of male provision and its deep historical roots in gendered expectations of masculinity and what it means to be “the breadwinner” in a family. Traditionally, men have been seen as the primary providers, a role embedded in cultural, economic, and psychological structures. Guided by a feminist financial therapy lens, the chapter examines how shifting gender roles challenge these norms, particularly as women increasingly outearn or financially match their male partners in modern society. This transition often triggers emotional and relational tensions among men, who may experience stress, identity disruption, or reduced well-being. At the same time, some men find empowerment by redefining provision to include emotional support, caregiving, and partnership. The chapter presents data on gender wealth trends, implications for couples, and how feminist financial therapy offers practical strategies to navigate these changes. Ultimately, it calls for a more equitable, collaborative understanding of gender roles that enhances psychological well-being and relationship quality for both partners in modern family systems.