Gender-neutral financial policy is often assumed to be fair, but in practice, it can deepen inequality when it fails to consider the socialised and structural differences that shape how financial distress is experienced. This chapter examines the unintended consequences of gender neutrality in financial policy, focusing on men in crisis. Drawing on policy case studies from Australia, the UK, and South Africa, it highlights three domains where men are consistently underserved: post-separation financial insecurity, limited access to trauma-informed financial counselling, and employment services that fail to acknowledge redundancy-related identity loss. Masculine norms of stoicism, self-reliance, and financial provision often inhibit help-seeking, yet most services are designed around disclosure and emotional openness. Without a gender-conscious approach, policies risk misreading silence as an absence of need. In response, the chapter proposes a practical framework for policy and practice reform, grounded in trauma-informed care and financial therapy principles. It calls for a shift from neutrality to responsiveness, recognising that fairness sometimes requires difference. Financial therapists, as both practitioners and advocates, are well placed to bridge the gap between silent suffering and supportive systems.