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Targeting refers to the strategic process of identifying specific segments of customers who are most likely to be interested in a product or service. This practice enables businesses to tailor their marketing efforts to meet the unique preferences and behaviors of different customers, thereby improving the effectiveness of marketing campaigns.

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Targeting and Propensity Score Model (Part I)

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  • 发表日期：

    2026年

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  • Xiaojing Dong

摘要

Targeting refers to the strategic process of identifying specific segments of customers who are most likely to be interested in a product or service. This practice enables businesses to tailor their marketing efforts to meet the unique preferences and behaviors of different customers, thereby improving the effectiveness of marketing campaigns.