Artificial intelligence (AI) refers to the development of computer systems capable of performing tasks traditionally associated with human intelligence. These tasks include learning, reasoning, problem-solving, perception, and language understanding. In recent years, AI has become a transformative force across industries, enabling more personalized, data-driven, and scalable decision-making. In marketing, AI powers recommendation systems, customer segmentation, and, increasingly, the generation and analysis of unstructured data such as text, images, and videos.