After its Independence from the Soviet Union in 1991, Estonia pursued a distinctive ‘e-Estonia’ digitalisation strategy that focused, among other things, on providing digital services through a nationwide X-Road digital infrastructure and a compulsory electronic ID. While e-Estonia has been praised globally—framed in media and policy circles as a model for efficient, resilient governance—its diffusion at the level of practices remains limited. Some elements, such as X-Road, have been adopted in some countries, but core aspects, notably internet voting, have failed to spread widely. The chapter uses theories of policy diffusion, learning, and policy narratives to explain that Estonia’s promotion of e-Estonia functions as a tool for enhancing Estonia’s national identity, geopolitical resilience, and international recognition in the Global North, particularly among small states around the world. Estonia’s strategy illustrates how policy diffusion is not merely instrumental, but deeply political, driven by strategic mythmaking and nation branding. The diffusion of ‘e-Estonia’ demonstrates the agency of both senders and receivers in shaping how reforms travel, offering insights into understanding policy transfer from the Global East to the Global North.