Career planning is an evolving process which is highly personal. Whether your vision is clear or not, setting goals along the way is a proven method of achieving career success. Dr. Gail Matthews, a psychology professor who studied the outcomes of goal setting, found that individuals who write down their goals have a 42% increase in their chance of accomplishing their aims. Although ironically, the data was never published in a full, peer-reviewed text, it is often cited from her presentations. This chapter offers a subjective personal perspective as well as data-driven insight into goal setting to advance your career.