This paper explores the evolution of management strategies aimed at improving organizational communication. It examines historical and contemporary theories, including classical management, human relations, and systems theory, while analyzing communication tools such as face-to-face interaction, digital platforms, and feedback mechanisms. Challenges such as information overload and cross-cultural barriers are discussed, alongside emerging trends like artificial intelligence in communication. Case studies of successful companies, including Google and Zappos, illustrate innovative communication strategies. The paper concludes with an evaluation of future trends and their implications for strategic management. By understanding the role of communication in organizational effectiveness, businesses can develop strategies that foster collaboration, engagement, and adaptability in an increasingly complex environment.

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Evolution of Management Strategies to Improve Organizational Communication

  • Ricardo Marcão,
  • Vasco Ribeiro,
  • Vânia Silva,
  • Luís Henriques,
  • António Dionísio,
  • Filipa Martinho

摘要

This paper explores the evolution of management strategies aimed at improving organizational communication. It examines historical and contemporary theories, including classical management, human relations, and systems theory, while analyzing communication tools such as face-to-face interaction, digital platforms, and feedback mechanisms. Challenges such as information overload and cross-cultural barriers are discussed, alongside emerging trends like artificial intelligence in communication. Case studies of successful companies, including Google and Zappos, illustrate innovative communication strategies. The paper concludes with an evaluation of future trends and their implications for strategic management. By understanding the role of communication in organizational effectiveness, businesses can develop strategies that foster collaboration, engagement, and adaptability in an increasingly complex environment.