Self-service Technology and E-Service Quality’s Impact on Customer Satisfaction in Homiestay Capsule Hotel, Jakarta
摘要
This study aims to investigate the effects of self-service technology and e-service quality on customer satisfaction. The research focuses on one of the capsule hotel called Homiestay. Which is located in Pantai indah kapuk bukit Mediterranean, North Jakarta. Given the increasing dependence of the hotel industry on digital platforms and technical innovations, it is critical for company success to comprehend the ways in which these elements impact consumer satisfaction. The study uses a quantitative methodology, with data collected through a questionnaire with 200 respondents. The research object was visitors who have stayed in the hotel before as the population. The data was collected via surveys. The results show of this study indicate the perceived advantages of SST and E-servqual, such as their impact on overall customer satisfaction and their ease of use, accessibility, and dependability. Additionally, the study also looks at possible negative aspects and difficulties related to these technologies, like usability problems and visitor privacy concerns.