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Some papers argue that crowdfunding can be used as a substitute for sales (e.g. Brown et al., 2017). What are the similarities and differences between crowdfunding and advanced sales? When should firms use crowdfunding as opposed to just selling their products or services on the spot market?

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Crowdfunding, Spot Sales and Discounting Cost

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  • 发表日期：

    2026年

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  • Anton Miglo,
  • Victor Miglo

摘要

Some papers argue that crowdfunding can be used as a substitute for sales (e.g. Brown et al., 2017). What are the similarities and differences between crowdfunding and advanced sales? When should firms use crowdfunding as opposed to just selling their products or services on the spot market?