In the modern era of digitalization and informatization, scientific and technological progress brings significant changes to the field of education, which is expressed in the need to modernize established methodological approaches to training, so the content of teaching marketing to students should be based on the principle of integration, ensuring the relationship between the subject and professional components. The problem of a balanced combination of logical and visual thinking in teaching students of marketing is increasingly growing, as students are faced with a large flow of information, which is constantly increasing. So, it is necessary to apply a cognitive-visual approach to marketing education using visual technologies for effective learning environment. It should be noted that visual learners do not have time to perceive information without the use of visual learning technologies, for example, due to the discrepancy between the educators’ teaching styles and the students’ learning styles. A cognitive-visual approach to the formation of knowledge, skills and abilities allows for the maximum use of the potential of visual thinking using the following visual technologies: schematization, infographics, scribing, multimedia, simulation modeling, mind maps, virtual reality, 3D technologies, panoramic video, circuit modeling, etc. The authors revealed the functions inherent in the cognitive-visual approach to teaching students of marketing. Having analyzed the students’ characteristics in accordance with the dominant type of information perception, significant in organizing marketing training, existing visualization technologies, the authors developed a declarative visual-cognitive schematization as one of the visual methods of teaching students in the discipline “Marketing”, which is the scientific novelty of the research. The results obtained show that the model is realistic, provided that the educational process is technically and methodologically supported. The experiment showed high engagement and motivation of students studying Marketing.